Eva Dry is an American company specializing in cleaning products for the home. In Peru they have a representative company that is responsible for the distribution of their products throughout the country.
🤔 PROBLEMÁTIC:
They needed to increase the sale of their E333 and EDV1100 products through their social networks, their Instagram account had a reach of 3k followers.
💡 SOLUTION:
1. Digital Strategy: After evaluating what they had been doing, we developed attractive promotions such as packages in which we included both products at a competitive price. We look to generate a higher margin by selling in volume. Then, we decided to do cross-selling with those people who had previously bought any of the products, they were sent coupons. We work with various influencers to achieve greater reach and provide them with a discount code for their followers to use.
2. Social Media: We create content focused on showing the benefits of using dehumidifiers. Likewise, we began to educate people with personal care, their clothes and their home.
3. Paid Media: We develop a media plan to accompany the publications made. We invest $130 per month in various campaigns.
Facebook Ads
🚀 BENEFIT(S):
Marketing Consulting:
- We recognized areas for improvement.
- We started with cross-selling.
Social media:
- We develop educational content.
- The community increased from 3k to 5k.
Paid Media:
- Of the $130: $50 intended for interaction; $25 to video views and $50 to generate qualified leads.
- We achieved an ROI of $615. That is, for each dollar invested in ads, $6 was earned.
👨💻 MEMBERS:
Community Manager | Graphic Designer| Media Analyst| Marketing Consultant
⌚️ PROJECT DURATION:
3 months.