Arquipets

Arquipets is a Peruvian company dedicated to the design and manufacture of furniture, castles, towers and circuits for cats. Its products integrate harmoniously with any environment through personalized service. Click here for more.

 

🤔 PROBLEMATIC:

They had Facebook and Google accounts that had few followers, so each of the publications they made had a very small reach. Then with the growth of their business they needed to have a channel to sell online.

 

💡 SOLUTION: 

1.  Social Media: We take on the challenge of managing your social networks, proposing a language that is closer to customers (cats and people) using a lot of humor, giving cats a greater role. This allowed the brand to differentiate itself from the competition since we managed to create a personalized, fun and empathetic language towards customers. All this was accompanied by a monthly content grid and media plan that was coordinated in conjunction with the client.

 

 

2. Web design and development: Given the results and increases in sales, after 6 months they saw the need to open their online channel, since they received many messages that they could not attend. We took on the challenge of doing the UX/UI work for the client and the page was delivered in less than a month.

 

 

🚀 BENEFIT(S):

Social media:

  • Increase the community from 600 people to 5k in just 4 month
  • Draw made by the 5k managed to exceed 9k in a week.
  • We finished the year with 21k followers.
  • Increased interaction and messages (DM).
  • Arquipets was the first company to qualify the spaces, a term that was later copied by the competition.

Web design and development:

  • It was allowed to make the web the center of the digital ecosystem.
  • Sales increased 25%.
  • The average ticket was s/600.

 

👨‍💻 MEMBERS:

Community Manager| Graphic Designer  | Media Analyst | Marketing Consultant |  UX/UI Designer |  Web Developer

 

⌚️ PROJECT DURATION: 

1 year and a half – March 2019 – January 2021