The importance of social media in business

In the last two years since the beginning of 2020, as we all know, we have all been exposed to and faced with a health pandemic that literally attacked the entire world.

For this reason, small, medium and large companies found themselves with the need and obligation to reinvent themselves within the digital ecosystem to sell their products and services. They were months of great economic uncertainty, many layoffs were made, traditional companies went bankrupt and more. But as we well know the saying “we came back stronger”.

It was a matter of a few months for the ventures to realize that they had to leave traditional channels and migrate to digital channels to increase their sales, many closed physical stores and opted for online sales, which did work for them. From 2022 to date, internet sales have increased 55% since the pandemic began. The enterprises adapted their business model to social networks such as: Facebook, Instagram and Linkedin, among others, to promote their business. The best of all was that the entrepreneurs began to understand the behavior of each social network, well some learned and others decided to hire digital agencies to publish their content and reach more people. Social networks are here to stay.

  1. Creating an account takes less than 1 minute.
  2. Many people see your content.
  3. You can know your competition very well.
  4. You get a lot of likes and comments and that really motivates.
  5. You sell more and save physical costs.
  6. You can sell from anywhere in the world.
  7. Travel the world in a way ALWAYS ON.

If you have a business and want to position it within the digital ecosystem, contact us. At T-Nomads we are specialists in the development of social media strategies.

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